ABOUT KAYRA

Our long practice in winemaking have given us exceptional experience that only time can bring, and we have invested all of this experience and passion to a new brand that will carry our winemaking heritage into the future. Based on our faith in the goodness that is the essence of wine, we have named our family of wines “Kayra” a word that expresses kindness, benevolence and grace.

Our aim is today is to become the next generation of winemakers, reintroducing indigenous grapes from the birthplace of wine to the world of wine.

Vision

This territory has produced the first wine of the world, why should it not give the very best of it? Kayra, has set out with a vision that aims to reinstate to wine its fully deserved place on this land, where it was first born before spreading out to the world and to make the world feel and taste the strength of this territory once again.

THE STORY

Heritage born out of the Ottoman Empire

TEKEL the former Turkish tobacco and spirits monopoly was founded in 1862 during the Ottoman period TEKEL was restructured in 1932 with the collapse of the Ottoman empire and the establishment of the modern-day Republic of Turkey in early 2000s legislation was passed to allow for the privatisation of TEKEL.

From state monopoly to privatization

Mey was established in 2004 by a domestic consortium with the purpose to bid in the privatization of the Alcoholic Beverages division of TEKEL.

The Consortium won the privatization tender and acquired the alcoholic beverages operations of TEKEL in February 2004 TPG acquired Mey in May 2006 – identified potential and company underwent transformation programme Diageo has shaken hands with TPG in March 2010 to take over Mey and the company is now owned by Diageo.

FROM THE BIRTH PLACE OF WINE TO THE WORLD OF WINE

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